Why We Do
Laojia believes that by responsibly removing the barriers between explorers and rural communities, meaningful experiences are created for both sides.
We believe that tourism, done responsibly, can lead to great developments. Not only does the window into local rural life provide outsiders with a unique opportunity to broaden their perspective on China; moreover, the interest shown by outsiders, broadens the perspective of the local community who see themselves and their heritage in a different light. This interest, in the ancient buildings, local customs, lost craftsmanship, forgotten stories and rural lifestyle in general, acts as a beautiful way in keeping these important elements alive. Direct contact with the local community, transparent, friendly. This is the type of tourism we believe in and wish to spread.